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Welcome to Nico Torres Designs, where user-centered design is at the forefront of the work. As an experienced UX designer, I am passionate about creating solutions that meet your unique business needs, but equally importantly, I will key into the needs of your customers. Browse my case studies to see examples of successful collaborations with startups as well as established brands across the country and globe. Creative agility is the name of the game. Book your consultation with this award-winning designer and sought-after collaborator today.

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*Above copy was written with the help of my friendly neighborhood AI

What you won't see on my resume...

I am a former competitive athlete (and microbiology major) who did a major pivot to tend to a music career. I came to design from music. The first time I ever thought about my experience as a user was when I would open my parents' vinyls and (eventually) CD's to look through the liner notes. Each album had its own world and experience contained within the same specs. You could feel the world before ever hearing it. 

 

Flash waaaay forward-- I was an independent touring musician who was constantly designing promo materials, merchandise, album art, stage plots, light designs, and technical schematics. I knew it was what I wanted to study. In my design program, I learned more about video, technical production, and digital products.

 

Multimedia design opened a new realm for me. My physicality never left me and I eventually found my way among the arts into dance through a number of collaborations. Again, my ideas about creativity and process expanded. As a performer, my interests shifted into installed/immersive/durational/experiential work. My deep sense of process led me to User Experience projects, which I believe to be the best use of my talents and multidisciplinary literacy.

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What are you working on? How may I be of service?

UX CASE STUDIES

Roles:

UX Research

UX Design

AI Prompt Engineering

UX Writing

Web Design

Web Development

Green Leaves

Roles:

Project Lead

User Research

UX Design

Information Design

Information Architecture

Web Design

Web Development

Content Strategy

Roles:

UX Research

UX Writing (editing)

Usability Audit

Information Architecture

Dancing

Roles:

Project Lead

UX Research

UX Design

Database Design

Information Architecture

Web Design

Web Development

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